SAKA           I           2022  ⎯⎯⎯⎯  2025 sammindich28@gmail.comnakaza.rodrigo@gmail.com

STOVE TOP
THE ARTISANAL HIPSTER PILGRIM

Thereʼs no one better than the Artisanal Hipster Pilgrim to implore you to turn the stuffing day, Thanksgiving, into the Stuffing Season.

While the brief only asked for a couple posts, we brought it to life with a 360 campaign introducing a new character to the brand. The campaign included a social content series, wild posting, music tracks, and even a social profile for our character. 

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Agency: Crispin Porter & Bogusky
Client: Stove Top Stuffing -  Kraft
Role: Concept

“The Artisanal Hipster Pilgrim”⎯⎯Thanksgiving⎯⎯“The Artisanal Hipster Pilgrim”⎯⎯Thanksgiving⎯⎯“The Artisanal Hipster Pilgrim”⎯⎯Thanksgiving⎯⎯“The Artisanal Hipster Pilgrim”⎯⎯Thanksgiving⎯⎯“The Artisanal Hipster Pilgrim”⎯⎯Thanksgiving


“  Thanksgiving marketing hits the web, awkwardly.  ”
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Off the Menu

Turkey Feeder
Movie Night
Leftover
 
SOCIAL
The Artisanal Hipster Pilgrim refuses to follow anyone in life or on Instagram, but has no issue sharing his opinions, which to him, are facts. 


























OOH
In order to spread the word that stuffing is no longer JUST for Thanksgiving, we created a series of wild postings and placed them throughout SOHO, New York.
ECD: Adam Chasnow
CD: D’Arcy O’Neill
Senior Art Director: Tyler Gonerka
Senior Copywriter: Emily Salas
Art Director: Stephanie Del Rosal, Jessica Decter
Copywriter: Kayla Nixdorf

Director: Chris Woods from Hungry Man Productions

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