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Sam and Naka (previously coined SAKA) are a creative duo who have been working together since 2022. Naka (left) began his career in Sao Paulo and Sam (right) worked in NYC and Boulder before they joined forces at BBH USA.

Since then, they helped put PayPal back on the map after a ten year marketing hiatus, (sure, Will Ferrell helped too.) They worked with comedy director legend Harold Einstein to bring the latest Pup-Peroni campaign to life. They even took over the world’s largest billboard in Vegas and the work still lives on today in the Heineken museum in Amsterdam.

And because their experiences couldn’t be more different—Sam having worked all around the United States and Naka having worked the rest of the world—they bring a special sauce to everything they do.

If you’d like to connect, hit ‘em up.
Thanks and obrigado!

Naka ————— nakaza.net
BBH NEW YORK, USA
Creative Director — April 2024—Present
ACD/Art — Nov 2022—Apr 2024

Arnold New York, USA
Havas Dubai, UAE
Serviceplan Dubai, UAE
MullenLowe Dubai, UAE
ImpactBBDO Dubai, UAE
FCB Dubai, UAE
BBH São Paulo, BRA
DDB Sydney, AUS
Ogilvy São Paulo, BRA
Y&R, São Paula, BRA

Sam ————— sammindich.com
BBH NEW YORK, USA
Creative Director — April 2024—Present
ACD/Copy — Oct 2021—Apr 2024

Laundry Service, USA
N/A Collective New York, USA
Hill Holiday Boston, USA
Arnold Worldwide Boston, USA
Crispin Porter + Bogusky Colorado, USA
Grey New York, USA
Saatchi&Saatchi New York, USA
Rother Partners, New York, USA

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