SAKA           I           2022  ⎯⎯⎯⎯  2025 sammindich28@gmail.comnakaza.rodrigo@gmail.com
sa

PUP-PERONI
“AMNESIA”

All pet owners like to think their dog is loyal to them, but we know loyalty really lies with whoever is offering them the tastiest treat. The campaign, Be Your Best Friend’s Best Friend, was born from that relatable insight.

This spot leans into absurd humor and the relationship of two roommates, one with amnesia and the other with a delicious Pup-Peroni treat trying to win over his roommate’s dog.

—

Agency: BBH, USA
Client: Pup-Peroni
Role: Concept

“Be your Best Friend’s Best Friend” ⎯⎯ Pup-Peroni ⎯⎯ “Be your Best Friend’s Best Friend” ⎯⎯ Pup-Peroni ⎯⎯ “Be your Best Friend’s Best Friend” ⎯⎯ Pup-Peroni ⎯⎯ “Be your Best Friend’s Best Friend” ⎯⎯ Pup-Peroni ⎯⎯


“ Pup-peroni’s new spot demonstrates the lengths that humans will go to for a dog's attention. ”
—





 Credits
CCO: Erica Roberts ⎯⎯ Group Creative Directors: Peter Defries, Alan Wilson ⎯⎯ ACD/Art Director: Rodrigo Nakaza ⎯⎯ ACD/Copywriter: Sam Mindich ⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯ Director: Harold Einstein

← Prev    Index    Next →