SAKA           I           2022  ⎯⎯⎯⎯  2025 sammindich28@gmail.comnakaza.rodrigo@gmail.com

PAYPAL
EVERYWHERE

 We put PayPal back on the map after a ten year marketing hiatus with our new campaign “PayPal Everywhere” which had TVC, Radio, OOH, and cross platform social, making it the largest campaign in the brand’s history. Our anthem spot featured Will Ferrell rewriting the lyrics to Fleetwood Mac’s greatest hit "Everywhere.” And then making fun of himself for it. 

—

Agency: BBH, USA
Client: PayPal
Role: Concept & Creative Direction

Featuring Will Ferrell covering Fleetwood Mac's hit "Everywhere" ⎯⎯ Featuring Will Ferrell covering Fleetwood Mac's hit "Everywhere" ⎯⎯ Featuring Will Ferrell covering Fleetwood Mac's hit "Everywhere" ⎯⎯ Featuring Will Ferrell covering Fleetwood Mac's hit "Everywhere" ⎯⎯

We kicked off our campaign with a teaser starring Will Ferrell on ESPN during the first Sunday night football of the season. 


Social & Streaming
After launch, we rolled out a series of shorts across social and streaming services hitting on different tentpole moments.

    










And our billboards went everywhere too. New York, LA, Chicago, Atlanta, Albuquerque, Dallas/Fort Worth, and even Philadelphia. 

We created a headline structure that infused the brand with new meaning, transforming it from an online payment button to a pay everywhere brand.




“ PayPal Opens Next Chapter with a little help from Will Ferrel & Fleetwood Mac. ”
—
“ Will Ferrell reimagines Fleetwood Mac’s Everywhere in PayPal’s largest campaign yet ”
—
 Credits
CCO: Erica Roberts, Andy BIrd ⎯⎯ Group Creative Director/Copy: Yohan Daver ⎯⎯ Group Creative Director/Art: Sapna Ahluwalia ⎯⎯ Creative Director/Art: Rodrigo Nakaza ⎯⎯ Creative Director/Copy: Sam Mindich ⎯⎯ Senior Art Director:  Liv Johnston ⎯⎯ Senior Copywriter: Nia Bolling and Isabella Ciardelli ⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯ Director: Jake Szymanski & Payman Benz ⎯⎯ DP: Hoyte Van Hoytema

← Prev    Index    Next →