SAKA           I           2022  ⎯⎯⎯⎯  2025 sammindich28@gmail.comnakaza.rodrigo@gmail.com

PATRÓNCENSORED TRUTH

When the Tequila Regulatory Council (yes, that’s a real thing) decided that even truly 100% additive-free tequila—like Patrón—can’t say it’s 100% additive-free, they shut down the brand’s entire campaign. 

So we found a cheeky way of telling the truth despite being censored…by censoring ourselves. 

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Agency: BBH x Letruc,  NYC
Client: Patrón Tequila
Role: Concept & Art Director




Credits
CCO: Marcos Kothlar⎯⎯⎯⎯Executive Creative Director: Estefanio Holtz, Ricardo Franco⎯⎯⎯⎯Creative Director: Rodrigo Nakaza, Sam Mindich, Pedro Sampaio, Marie Strycharz⎯⎯⎯⎯Group Creative Director: Gui Rácz, Laszlo Szloboda⎯⎯⎯⎯
Sr. Art Director:  Lindsay Weisleder, Sr. Copywriter: Chloe Martin  

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