SAKA           I           2022  ⎯⎯⎯⎯  2025 sammindich28@gmail.comnakaza.rodrigo@gmail.com

HEINEKEN SILVERF1 Vegas Takeover 

We painted the town Silver during the most expected race of the year, the Las Vegas Grand Prix! From the Sphere, to 3D billboards, to digital ads all over the city, Heineken Silver was unmissable on race day. The sphere still lives on today in the Heineken museum in Amsterdam. 

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Agency: BBH, USA 
Client: Heineken Silver
Role: Concept

⎯⎯ Heineken Silver ⎯⎯ BBH, NYC ⎯⎯ Las Vegas, F1 Grand Prix ⎯⎯ “World-Class Light Beer” ⎯⎯ Heineken Silver ⎯⎯ BBH, NYC ⎯⎯  Las Vegas, F1 Grand Prix ⎯⎯

Anamorphic Billboards across the Vegas strip


Credits
CCO: Erica Roberts ⎯⎯ Group Creative Director/Copy: Yohan Daver ⎯⎯ Group Creative Director/Art: Sapna Ahluwalia ⎯⎯ Head of Designer: Hernán Ibanês ⎯⎯ Creative Director/Art: Rodrigo Nakaza ⎯⎯ Creative Director/Copy: Sam Mindich

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