SAKA           I           2022  ⎯⎯⎯⎯  2025 sammindich28@gmail.comnakaza.rodrigo@gmail.com

GOOGLE SHOPPINGIMAGINE THE SHOPPABILITIES

Shopping with Google is like a magical portal to every store in the world where your shopping possibilities are endless. 

So, we came up with The Endless Possibility Shop. A one stop shop for anything you want. This comprehensive 360 holiday campaign encompassed tv, digital, & ooh. Our concept even became a device for other Google campaigns, like Black Owned Friday.

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Agency: BBH, USA
Client: Google Shopping
Role: Concepting and Copywriting  

 Shop with Google ⎯⎯ Imagine the Shoppabilities ⎯⎯ Shop with Google ⎯⎯  Imagine the Shoppabilities ⎯⎯ Shop with Google ⎯⎯  Imagine the Shoppabilities ⎯⎯ Shop with Google ⎯⎯  Imagine the Shoppabilities ⎯⎯  Shop with Google ⎯⎯  Imagine the Shoppabilities ⎯⎯  Shop with Google ⎯⎯  Imagine the Shoppabilities ⎯⎯






Google wanted to make shopping even easier by allowing consumers to simply type “shop” into the search bar instead of having to click into a seperate tab. So for our OOH campaign we brought that behavior to life with a fresh, dynamtic and fashion-foward approach. 
Credits
President: Amani Duncan ⎯⎯ CCO: Rafa Rizuto ⎯⎯ Group Creative Director/Copy: Kasia Canning ⎯⎯ Group Creative Director/Art: Estesfanio Holtz ⎯⎯ Creative Director/Copy: Amy Travis, Liz Loudy ⎯⎯ Creative Director/Art: Tescia Deak, Katrina Mustakas ⎯⎯ ACD/Copy: Sam Mindich ⎯⎯ ACD/Art: Marielle Malamud ⎯⎯ Senior Art Director: Sofia Gahn ⎯⎯ Senior Copywriter: Kara Gochar ⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯ Director: Los Perez ⎯⎯ Photographer: Tayler Smith

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