SAKA           I           2022  ⎯⎯⎯⎯  2025 sammindich28@gmail.comnakaza.rodrigo@gmail.com

DOCKERS
GOLDEN STATE OF MIND

Docker has always been known as the reliable, durable khaki work pants. But in more recent years, they wanted to take the versatility and durability from work and bring it into their everyday life—California style.

In our new global 360 campaign, “Get into a Golden State of Mind” Dockers goes from making the most of the workplace to making the most of everyday life when they hit the road for an epic Californian road trip. Along their way, they’ll explore the forest, the beach and the big SF city in fits that adapt to whatever comes their way.

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Agency:  Laundry Service, Portland
Client: Dockers (Levis)
Role: Concept & Copywriting

“Get into a golden state of mind”⎯⎯Dockers⎯⎯“Get into a golden state of mind”⎯⎯Dockers⎯⎯“Get into a golden state of mind”⎯⎯Dockers⎯⎯“Get into a golden state of mind”⎯⎯Dockers⎯⎯“Get into a golden state of mind”⎯⎯


After launch, we released a series of shorts showcasing how they make the most of any moment from their roadtrip across different streaming platforms.




Credits
CCO: Jason Marks ⎯⎯ CD: Dominic Orlando, Kim Froude ⎯⎯  ACD/Copywriter: Sam Mindich ⎯⎯ Senior Art Director: Kate Beasley ⎯⎯ Art Director/Designer: Alison Young ⎯⎯  Copywriter: Anna Cincera ⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯ Director: Elizabeth Weinberg ⎯⎯ Photographer:  Elizabeth Weinberg,

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