BARCADÍ
DO WHAT MOVES YOU
The soundtrack is a fresh remix of Elvis Crespo’s legendary “Tu Sonrisa” by Puerto Rican artist and Grammy Award–winning producer, TAINY.
—
Agency: BBH x Letruc, NYC
Client: Bacardí
Role: Concept & Art Director
Patrón ⎯⎯ “100% Additive-Free Tequila” ⎯⎯ Censored Truth ⎯⎯ BBH, USA ⎯⎯ Patrón ⎯⎯ “100% Additive-Free Tequila” ⎯⎯ Censored Truth ⎯⎯ BBH, USA
“ I grew up listening to 'Tu Sonrisa,' and the moment I hear those opening notes, I'm immediately transported back to Puerto Rico. It's such an honor to get this opportunity to work alongside Elvis and breathe new life into this song for BACARDI Rum. ”
—
—
TAINY
Grammy-winning producer
Credits
CCO: Marcos Kothlar⎯⎯⎯⎯Executive Creative Director: Josh Horn⎯⎯⎯⎯Creative Director: Rodrigo Nakaza, Sam Mindich, Trent Sper⎯⎯⎯⎯Sr. Copywriter: Nia Bolling